HomeBreeders Cup Experiences BlogStretch Run Box Experience for the 2017 Breeders’ Cup®

Stretch Run Box Experience for the 2017 Breeders’ Cup®

By Jazzy Morgan April 17, 2017

Del Mar racetrack, which is Spanish for “From Sea”, is located in Southern California and sits right beside the Pacific Ocean, which seems appropriate based on the name. The track is right in beach town and so close you can smell the salt water air from the racecourse. Del Mar was founded by the legendary Bing Crosby in 1937, and Crosby was there to greet the first fan who entered the gates. The horse racing venue is also known for their slogans: “Where The Turf Meets the Surf” and as “Cool as Ever”.

Del Mar’s Track History

In the 40’s Del Mar became a hotspot for many Hollywood Stars. During World War II,Del Mar Thoroughbred Club the grounds were closed between 1942-44 and was transformed in to a Marine training camp. Once the Santa Fe Railroad was built in ‘46, it brought in new spectators to Del Mar. Del Mar continued to be the best summer racing track in the West through the 80’s flooded with Hollywood stars. In the 1990’s, the track went through major renovation and the grandstand was demolished and rebuilt.

 

Del Mar’s Culture Today

In the new millennium The Del Mar Thoroughbred Club shifted their marketing direction. They began to appeal to a younger audience, focusing mainly on females. Their marketing team recreated Del Mar as a fashionable destination and used social media and other 21st century technology outlets to advertise the racetrack. This is where their slogans such as “Where The Turf Meets The Surf” came in, and resonated with the youthful crowd. Del Mar hired Chantel Sutherland on as the face of the Thoroughbred Club, which resonated with many females who came to the grounds and looked to her as a role model.

 

It’s Not All About the Horses

Every opening day, Del Mar hosts their famous hat contest which is judged based on creativity and style. Entrants compete for cash prizes and bragging rights. Concerts are held every Friday night which are free w
ith paid admission to a race or $20 for those just coming for the concert.

 

Del Mar Hosts the 2017 Breeders’ Cup®!

The SoCal Thoroughbred Club, Del Mar, is hosting the 2017 Breeders’ Cup® for the first time. Breeders’ Cup World Championships® has partnered with Breeders’ Cup Experiences to give you a true Thoroughbred experience! The Stretch Run Box Package will put you at the perfect vantage point of the final stretch. From your open-air, level two seats you will be right in the action with all of the excited race-goers, lunch will be provided and you’ll be in perfect proximity to the wagering stations and other concessions. Enjoy an unforgettable weekend surrounded ocean breeze, “The Best is Yet to Come”!

 

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About the Bloggers

Kristen Doolan

Kristen Doolan was born and raised a Florida State Seminole. Making her way from Florida to North Carolina, Kristen achieved her B.S. in Business Administration, Marketing at The University of North Carolina Wilmington. She is an avid traveler, college football addict, beach bum and loves spending time with her family and friends. 

Jazzy Morgan

Jazzy Morgan is originally from London, England and a die-hard Manchester United Fan. She grew up in Connecticut and made the move down south in 2011 where she attended Winthrop University and received her B.S. in Family & Consumer Sciences and a minor in Marketing. Jazzy enjoys traveling, working out, reading her monthly Vogue & Cosmo and keeping up with fashion trends.

Evan Chronis

Evan Chronis was born in Omaha, Nebraska but has made his home in south Charlotte for almost two decades. A Tar Heel born and bred, Evan received his B.A in Media and Journalism from UNC-Chapel Hill. He is an avid Boston sports fan thanks to his family’s New England roots, and a fanboy of Wes Anderson films.